AFTER HOURS
McDonald's
INSIGHT:
When everywhere else is closed, there's always one place you can count on.
A place that feeds your late-night temptation.
McDonald's keeps the love alive, especially after hours.
BIG IDEA:
This Valentine's week, after hours,
McDonald's will become the place
to let your love show.
The place for first texts, first kisses and the
first shared nugget.
THE GLOW OF LOVE.
After 11 pm, the iconic yellow arches will change to a deep red.
Signifying McDonald's After Hours.
Inside:
Select 24-hour McDonald's will turn into an after-hours room.
Red/pink lights, sensual music.
HOW ELSE CAN WE EXPRESS OUR FEELINGS?
By sending nugs.
Prints will appear after dark, between 11 pm and 6 am. When people are bolder, more honest and more likely to send nugs.
06:01 am - 22:59 pm
23:00 pm - 06:00 am
Late-night
push notification:
The McDonald's app will send a notification to users who are still awake and on the move.
This allows people to be a part of 'After hours' in-store, online and in their own relationships.
LET'S KEEP THINGS STEAMY...
A walk-through, steamy billboard in the heart of London.
Only open after 11 pm.
Add your own messages and drawings.
