MIND ELSEWHERE
Dulcolax
INSIGHT:
Constipation doesn't just restrict your physical freedom.
It also affects your mental freedom.
BIG IDEA:
Constipation can feel like your mind has been hijacked, but with Dulcolax, not only does it clear your bowels, but it also brings freedom and clarity. It liberates you. Your mind is finally free to think about the silly, stupid, petty stuff again.
SHORT FILMS
Once you’ve taken Dulcolax, your biggest problem isn’t your gut. It’s everyone else.
Script 1: THE PUB
Group of friends at the pub. It's last order time.
[ ding, ding, ding!]
Bartender: Last orders!
Mate 1: One last round, same again?
Mate 2: Always.
Mate 3: I’ll spruce it up, just half for me - dry Jan and all that.
All turn to Mate 4, who looks uncomfortable.
Mate 1: [whispers] You alright, mate? Still constipated?
​Mate 4: Nah, not anymore. [slams Dulcolax on the table]
This is just me thinking about him doing dry Jan.
2-4- 1 cocktails for me.
Dulcolax - Gets you back to the good worries.
Mate 4: Make them Espresso martinis.
​
Script 2: THE CHANGING ROOM
Group of girls having a post-match analysis.
Girl 1: What a match, I can’t believe the score!
Girl 2: Let's bring it in, girls.
Girls all huddle together.
Girl 3: Did you see how I bodied that defender, corr, there was no stopping me.
Pans to girl 4 - Pulling a disgruntled face.
Girl 3: [whispers] Ok mate? Constipated still?
Girl 4: Not at all. [Nods to Dulcolax in bag] I’m just thinking about the way you skyed it to the moon straight after ‘bodying’ that defender.
All girls start laughing, and Girl 3 starts chasing Girl 4 whilst laughing.
Girl 3: You - [cuts off]
Dulcolax - Gets you back to the good worries.
Girl 4: [ shouts over shoulder] - Straight to Row Z
[whilst still being chased]
​
Script 3: Café
Busy Café rush.
Barista 1: Hello, how can I help?
Customer: Hiya, just an oat iced vanilla pistachio matcha please.
Barista 1: Cool, and what's your name for the order?
Customer: Matt. Want me to spell it?
Barista 1: That's ok. Thanks.
[plugs in his wired headphones and stands in the waiting area]
Barista 1 turns around and pulls a tight, uncomfortable face.
Barista 2: Hey, you ok? Still constipated?
Barista 1: Nahh, thankfully not. [flashes Dulcolax in pocket] It's just… if I have to make another matcha oat latte pistachio combination for a guy named Matt I- [Barista 2 laughs]
Dulcolax - Gets you back to the good worries.
Barista 2: [shouts] Matt no. 25
​Pans to twelve identical Matts in quarter-zips, headphones in, some reading [performative male vibes/quarterzips]
